Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Brand Loyalty Remains Low For Most Cosmetic Brands - Beauty Packaging

What are you searching for?

Sign in
Beauty Buzz

Brand Loyalty Remains Low For Most Cosmetic Brands

Author Image

By: Jamie Matusow

Editor-in-Chief

Women love their cosmetics, especially skin care creams that have anti-aging benefits or natural ingredients. Too often, however, the love is fleeting. According to a recent study by The Bench-marking Company, about 33% of women who switched skin care brands during the past 12 months did so just because they wanted to try something new. Another 16% of women ages 18-29 switch brands regularly not because the products no longer work for them, but simply out of boredom. In fact, while 75% of women said they have a favorite facial skin care brand, only 59% are loyal to that brand. Interestingly, half of women in all age groups said UV protection is a major skin care concern.

More info: www.benchmarkingco.com

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters